We’re a Boise creative content and marketing company that makes photo, video, and content for brands that care how they show up. Our work comes down to one belief: when your content feels like you, is well made, and quality is on point, people trust you faster, remember you longer, and come back more often.
Hi, we’re The Framed Eye.
Where we come from
The Framed Eye grew out of more than twenty years of hands-on work in film, photography, and creative direction. Our lead creative, Gerard, started with short films in cinema school and a background in both media arts and visual arts. Since then, the studio’s work has spanned portraits, product and jewelry, dance, advertising campaigns for small businesses, and content plans for brand-new brands. After years as a creative and art director in Boise, that experience became The Framed Eye, and we bring collaborators in when a project calls for extra hands or a different eye.
What we bring
➤ Experienced range without compromising on quality. Portraits, product, jewelry, dance, storefronts, and brand video. A team that can shoot a dancer mid-leap and a tiny diamond, being innovative, creative, and with the highest quality standards, can handle your business.
➤ Craft. Photography and video edited with industry-standard professional tools. The polish comes from the details. Every detail matters, making the difference between “okay” and “THAT’S IT!”
➤ Strategy. We plan content around your goals, so there is always a clear direction and purpose to what’s been created. Intentional and deliberate, showcasing your brand and voice in the best light, always. You always know what you’re posting and why.
➤ Easy collaboration. We’re organized (to a fault); we learn your business fast but without rushing, we care for every detail, and we keep projects moving without making you chase us.
Our approach
We’re a little obsessed with the moment a business owner sees their content and thinks, “Oh, yes. That’s us.” We get excited about every project, no matter the scope, and we love helping owners feel empowered about their own brand. Most of our clients work with us month after month, which lets us know their business inside and out, plan ahead, and keep their content relevant, in people’s minds, consistent, and fresh.
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Art Director
Gerard is the creative force behind The Framed Eye's identity and our client’s brands. With over 20 years of experience in creative visual arts and multimedia production, he excels at translating complex ideas into compelling visual narratives. Gerard’s expertise lies in developing innovative branding strategies and creating stunning visuals that resonate with audiences across various platforms. His keen eye for detail and passion for aesthetics ensure that every project not only meets but exceeds client expectations. Gerard collaborates closely with clients to understand their vision and brings it to life through creative and art direction, ensuring that each piece of content aligns with the overall brand strategy.